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Toonies for Tummies, which is managed by The Grocery Foundation, is supported by CFIG and many of its members.
The program helps feed children in Ontario and in Western Canada.
Toonies for Tummies is enabled through participating retailers and campaign sponsors. It reaches millions of
shoppers via in-store POS, flyers, and an integrated marketing campaign.
It is a very community-focused campaign and helps you connect with your customers during the two week campaign. Of note, 100 per cent of funds raised goes to the school-based nutrition programs in your local area.
Your shoppers can even track their toonie online via a campaign microsite @ Tooniesfortummies.ca
