
CFIG Membership Discount
Choice Hotels Canada
Canadian Federation of Independent Grocers is partnered with Choice Hotels® to make Business & Leisure travel a little more enjoyable and convenient – and save 10% to 15%!
Three Simple Ways to Book To give you some background, Choice Hotels® includes ComfortTM, Quality® , Clarion® and a few others like the upscale Ascend Hotel Collection® . There are over 325 Choice locations spanning all provinces – and over 6,300 worldwide.
Choice Hotels Commitment to Clean
The health and safety of our guests is top of mind for Choice Hotels, especially with current concerns related to COVID-19. In response, we’ve launched our Commitment to Clean initiative to provide our more than 330 franchised hotels in Canada with the tools they need to help achieve superior levels of cleanliness. Commitment to Clean leverages Choice’s long-standing relationship with Ecolab, the industry expert and global leader in water, hygiene and infection prevention technologies and services; and guidance from the World Health Organization.
Over the next few weeks, guests may experience a growing variety of new and improved protocols, products, and communications—some of which are already in place—to promote health and safety. As our provinces begin to ease restrictions and travel resumes, we want guests to know that Choice Hotels are prepared to welcome them back.
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Our Mission
A Strong Voice for Independent Grocers
CFIG’s mission is to champion and strengthen independent grocers across Canada. We bring together retailers, suppliers, and industry partners to provide leadership, advocacy, and practical resources that support growth, innovation, and long-term success within the grocery industry.
Mission AT CFIG
Empowering Independent Grocers, Together
The Canadian Federation of Independent Grocers (CFIG) is a non-profit trade association founded in 1962, which continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. CFIG is the strong and united voice of independent grocery retailers to Industry, Governments and consumers across Canada. CFIG also provides programs for our members that support operational excellence while fostering meaningful and fair relationships among retailers, distributors, and suppliers to help enhance the strength of Canada’s agri-food industry.
Programs & Events
Brings the industry together through national platforms
We unite the grocery industry through events like Grocery Innovations Canada, Grocery & Specialty Food West, and the CFIG Golf Classic. We also celebrate excellence through initiatives like the IGYA, Master Merchandiser Awards and Scholarship Program.
Advocacy
CFIG is the voice of independent grocers
Advocating for fair competition, sustainable growth, and policies that support retailers across Canada.
Membership
Become part of the national voice for Canada’s grocery industry
CFIG offers different membership types designed to support independent grocers and the businesses that serve them. Each membership provides access to advocacy, industry programs, and exclusive member benefits tailored to your role in the grocery ecosystem.
Retailer Membership
Small under 3500 sq. ft.
Large over 3500 sq. ft.
Retail Membership is for independent or franchised grocery stores operating at least four core grocery departments (e.g. grocery, produce, meat, dairy).
- Government & Industry Advocacy
- CFIG National Scholarship Program
- Independent Grocer of the Year (IGYA)
- Master Merchandiser Awards
- GIC & GSF Discounted Member’s Rate
- Trade Show Free Access (GIC & GSF)
- Networking Opportunities
- Sponsorship Opportunities
- Continuing Education
- Exclusive Discounts
Associate Membership
For companies that supply products or services directly to independent and franchised grocery retailers.
- Government & Industry Advocacy
- CFIG National Scholarship Program
- Independent Grocer of the Year (IGYA)
- Master Merchandiser Awards
- GIC & GSF Discounted Member’s Rate
- Preferred Exhibitor Rates for Trade Show Booths
- Trade Show Free Access (GIC & GSF)
- Networking Opportunities
- Sponsorship Opportunities
- Continuing Education
- Exclusive Discounts
Affiliate Membership
For service providers and industry partners supporting the grocery sector who do not qualify for retailer or associate membership.
- Government & Industry Advocacy
- CFIG National Scholarship Program
- GIC & GSF Discounted Member’s Rate
- Preferred Exhibitor Rates for Trade Show Booths
- Trade Show Free Access (GIC & GSF)
- Networking Opportunities
- Sponsorship Opportunities
- Continuing Education
- Exclusive Discounts



