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What’s going to be tops in health in 2015? Healthy is king, as are clean ingredients. Diet is a dirty word among consumers as it’s more about lifestyle, according to research firm Mintel.
Mintel’s top 5 key food and drink trends are:
1. It’s lifestyle, not diet
2. Clean is the new ‘green’
3. Products as the professional
4. Death of the middle ground
5. Net’s niche
Read the full report here.
