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Maclean’s magazine report goes over bread prices to see that it was a lucrative product, not loss leader for many years in supermarkets over 14 years.
The report noted that the loaf that cost $1.42 in July 2001, was a $3.04 in March 2015. In the U.S., consumers there saw bread prices rise half as fast as happened in Canada during the time of Loblaws’ misconduct, reports Maclean’s.
